All You Need to Know About Hair Coloring

!±8± All You Need to Know About Hair Coloring

The first colorant properly marketed to public came courtesy of Eugene Schueller in 1909 under the name L'Oreal. It was perfect timing - women were becoming experimental with hairstyles and fashion and were breaking free of the acceptable standards of the past. It was a time of liberation and L'Oreal have led the way in color innovation and technology ever since. The phrase 'because you're worth it' has become one of the most commonly used catchphrases and a byword for style.

Responses to hair color can be fickle and depend on prevailing cultural attitudes, trends and celebrities - what's in one year is out the next. The morality of dyeing one's hair has been much debated and in some intellectual circles it has been frowned upon as mere 'vanity'. Over the years there has been much debate about the need to color grey hair. In my opinion grey hair usually makes a woman look ten years older. And what's wrong with a bit of vanity? I was brought up to take pride in my appearance and the women I meet feel more confident and happier the better they look. Of course there are the obssesives for whom enough is never enough! If you ask me, all hair can benefit from a little color enhancement. Hair without color is like a face without make up. Grey hair is synonymous with ageing so why not indulge in a bit of luxury and relax at the salon with a little chitchat and a magazine whilst your colorless hair is given a new lease of life?

The color barometer can swing to extremes. Natural blondeness is considered the height of beauty - princesses in fairy tales nearly always have cascades of flowing golden locks, not to mention Barbie, Cindy and all the other dolls that little girls play with. Golden locks the color of sunshine always bring forth gasps of delight. But when the blonde is 'fake' the negative associations can be huge; from bottle blonde to dumb blonde - how often have you heard (or used) the expression 'having a blonde moment'? All this, despite the fact that most of the world's most glamorous leading ladies have resorted to blonde locks at some time or another, laying testimony to how much favour blonde has.

With so much blonde inspiration from celebrities in the movie, music and entertainment words it's no wonder the 'blondes have more fun' expression appeared. And just as the world's leading women have become addicted to the blonde bottle so have the leading men from Beckham to Brad, Sting to Rod Stewart.

It goes without saying that for every gorgeous sex-kittenish blonde there's a sultry brunette - yes, brunettes can have fun too! Dark-haired beauties symbolize everything that is vampish, glamorous, bewitching and seductive and throughout history brunettes have transfixed us with their raven locks - the most famous of these temptresses being Cleopatra.